Breaking News: Kraft Heinz Launches Wine and Cheese Lunchables!
Chicago, Illinois – For Immediate Release, April 1, 2019: Kraft Heinz announced today a new line of Lunchables® snacks catering to the modern parent that compliments our child-centric Lunchables with Juice snacks. Lunchables are marketed under the Oscar Mayer brand in the US and Canada, and the Dairylea brand in the UK.
Wine and Cheese Lunchables
In an exclusive agreement with Target®, the retailer of choice for Millennial moms, the new line of Wine and Cheese Lunchables® will feature the high-quality California Roots wine from Target®, five wine blends carefully crafted with premium, California-grown grapes. This continues the Lunchables with Juice commitment to real fruit in every pouch and no artificial colors, flavors or preservatives.
“We are excited to bring Lunchables and Target – two iconic, parent-favorite brands – together with this promotion,” said Greg Guidotti, Head of Marketing for Oscar Mayer. “Lunchables is all about bringing mixed-up fun to lunchtime, making it a perfect fit with the endless pleasure of delicious wine.”
“This partnership with Lunchables is another exciting way for us to give our guests even more reasons to love Target,” says Jeff Burt, Senior Vice President of Food and Beverage for Target. “And we think they’re going to love Wine and Cheese Lunchables—these snacks are just the right blend of innovation and convenience that guests can expect at Target.”
The Wine and Cheese Lunchables snack line launched today in over 100 Target stores nationwide with these delicious versions:
Chicken Popper Kabobbles.
Sometimes it’s ok to play with their food. With Oscar Mayer breaded chicken poppers, Kraft American and pretzel sticks, you can build lunchtime your way. And it comes with California Roots Chardonnay – lush tropical fruit flavors and a bright finish to transport you to a warm, sunny day at the farmers market when you were secretly happy your ex’s kids are ugly.
Turkey + Cheddar Sub Sandwich.
You’re guaranteed to gobble this right up. Oven roasted turkey breast, Kraft Cheddar and sub bun. Plus, it’s packed with California Roots Pinot Grigio – vibrant citrus and tropical fruit flavors that let you enjoy the fresh, easygoing feeling of summer days when you give the sick kid Tylenol and send them to daycare anyway.
Turkey + Cheddar Cracker Stackers.
Lunchtime fun is getting stacked higher and higher. You will love stacking Oscar Mayer lean all white meat turkey, Kraft reduced fat Cheddar, and delicious crackers. It also includes California Roots Cabernet Sauvignon – juicy cherry flavors, hints of oak and graceful finish elevate even the simple pleasure of getting revenge by changing the Wi-Fi password.
About the Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world, with iconic brands including Kraft, Heinz,, Jell-O, Kool-Aid, Lunchables, Oscar Mayer, and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company.
About the Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week.